A style study — not a real store, not affiliated with SK8THING · more
Spec label tea supply

Chinese tea · shop 24

Tea specs printed like a warning label

Every tea in the range gets the same treatment: stacked condensed caps, a batch line, one acid-yellow strip. The leaf photograph does the rest.

Ripe pu-erh nuggets scattered on a white field, framed by heavy condensed caps, an acid-yellow barcode strip and a small warning triangle

Seven categories, one label system

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

The same print, worn

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

Why this shop reads like a spec sheet

The design language here is borrowed from technical manuals and hazard printing: condensed caps that run out of the page, a monospaced block of origin and process, crosshairs where a printer would trim. One acid-yellow strip per page is the only colour, so the leaf stays the darkest thing on screen. It suits fermented pu-erh, which is a dense industrial object before it is a drink — it survives being labelled like machinery. Nothing is illustrated: the nuggets you see are photographed, at the scale they arrive in.